Content has long been king, and 2019 was no different. Citing figures from the Content Marketing Institute's 2019 Trends Report, Robin Barendsen, head of digital marketing at office space rental company WehaveAnyspace , noted that 77% of B2B marketers use content marketing. “In fact, the majority of B2B content marketers use educational resources to nurture leads and build audience trust, which is absolutely essential for inbound marketing,” he said. “Think news blogs, white papers, Graphic Design or quizzes.” best content type graphic marketing strategies Image Source We're probably preaching to the choir Graphic Design here, but, generally speaking, brands should be creating relevant, authoritative content and, of course, educating their audience. 2. Personalize your marketing messages Peter Wilfahrt, managing director of digital agency Versandgigant, said marketers should personalize every message in 2020 by immersing themselves in analytics and understanding demographics, affinity categories and market segments. More on that in a moment.
Only very few brands execute a personalized messaging strategy,” he said. "And we're not talking about adding the first name to your email greeting...really digging into your prospect's mind and finding out what they fear, want, and want." While Brock Murray, COO of digital marketing agency seoplus+, agrees that consumers need to feel special, he argues that automation is the way to go because it allows advertisers to create ads that change dynamically depending on who is Graphic Design searching. And, Murray said, the results show consumers want that kind of personalization. LinkedIn Elevate “That being said, speed has also proven to be an essential part of any strategy, as users have proven that they still don't want to be bombarded with Graphic Design content, especially if it's not even relevant to them. added Murray. “Overall, all of your content and markup should be concise and easily understandable so your users receive value with every interaction.
Transparency and respect for user privacy should also be an essential part of any digital marketing strategy. » Frank Spear, content marketer at WordPress contest plugin RafflePress, said personalization boosted his marketing strategy far beyond his expectations in 2019. “We've tried to implement personalized content into pretty much every aspect of Graphic Design our strategy,” he said. “Our opt-in ads change based on what content users read before the pop-up was triggered. Relevant promotion is designed to show consumers Graphic Design that we understand their pain points and want to help them. We allow our customers to choose the type of content they wish to receive from us when they subscribe to our email marketing campaigns. " Effective personalization is the result of efforts such as behavioral segmentation, or separating audience members into groups based on their actions, such as first time purchases, abandoned carts, repeat purchases and non-converting page views, said Sam White, Marketing Manager of the CBD Soul CBD site .